About Panache

Founded in London in 2019, Panache is a creative brand inspired by the greatest activity in the world. Cycling, that is! When it comes to cycling, English language borrows many French words. One of those is a beautiful word panache.


  noun: panache

  flamboyant confidence of style or manner.

synonyms: flamboyant confidence, flamboyance, confidence, self-assurance, style, stylishness, flair, elan, dash, flourish, verve, vivacity, liveliness, vitality, enthusiasm, energy;

Our Philosophy

…is more philosophy. What better way to express how we feel about the greatest activity than to quote the greatest philosophy.

Cycling is indeed the most beautiful of all gifts to humanity. Alone it calms, enlightens and stills our souls. It is a true friend, refuge and comforter for whose sake life is worth living.

If there is one definition of cycling, this would be it. Pyotr Ilyich Tchaikovsky, great Russian composer, had music in mind when he spoke so eloquently. But, all passionate cyclists would agree that those words perfectly describe beautiful world of cycling.

Of course, the greatest homage to bicycle is to ride it. So, hop on your bikes and show your love for the sport with our unique designs. Our motifs are about making a statement that would raise eyebrows and put a smile on people’s faces.

 Artwork / Design

Artwork is exclusive to Panache.

Design ideas come solely from Panache, inspired by beautiful philosophy. Together with our small team of carefully selected artists we create those gorgeous garments for you to celebrate the greatest activity of all.